New New Festival is Dallas' new indie music showcase event, featuring 120 bands over 11 days from March 8-18, 2024. This is Dallas’ largest indie music festival.

Our first weekend includes a free music and arts takeover of the West Dallas neighborhood along West Commerce Street!

We will be programming 3 venues with live music and a pop-up artist market.

Henry’s Majestic
West Commerce Pavilion (Marketplace location)
White Rock Brewing Co

Music programming features 20 bands per day, including national and international touring acts such as Bay Ledges (Maine), The Silver Lines (UK), Chihiro Yamazaki (Japan), Birthday Club (Houston), Jed Harrelson (Nashville) and many more!

We expect hundreds of attendees per day to visit the event.

This event will be widely publicized, with a massive PR push and paid advertisements across Instagram, Facebook, and TikTok.

Event Features

A curated selection of up to 20 brands per day
Categories include: Handmade Artisan Items, Vintage Clothing, Upcycled Items, Accessories, Jewelry, Home Decor, Furniture, Collectibles, Artwork, and more.
20 bands on 3 stages, including national and international touring acts
Delicious food and drinks from participating restaurants and breweries
Free parking
Free to Attend
Family friendly

Attendance, Marketing, and Demographics

This is the third edition of New New Festival, which is now Dallas’ largest indie music event.

We will be heavily marketing the event and looking to attract an audience of more than 1000 attendees per day who are coming to enjoy music and art in the neighborhood.

This event will be widely publicized, with a massive PR push and paid advertisements across Instagram, Facebook, and TikTok.

Vendor Curation + Booth Appearance & Presentation

We are looking to create a market that is aesthetically pleasing and neat.

We will be providing all vendors with a white 10x10 tent and weights, for a uniform look.

We will be curating our sellers by looking for the following:

Clean, attractive booth setups
High-quality products and presentation
Great branding and positioning
Unique items that stand on their own in a crowded market
Active social media and online presence
Sustainable & ethical business practices
Friendly, positive, outgoing, and enthusiastic sellers

For booth appearance, we encourage you to: